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The reach
Ryan builds on the audience’s Draft One by showing how to get known before being needed. The focus is a consistent message for the right people, expressed through the formats and relationships that can carry it.
Choose where to show up. Start with the ideal client and the trusted advisors around them.
Adapt the expression. Translate one message into posts, reels, carousels, the website and an
elevator pitch.
Make it easy to repeat. Give a client or COI clear language for whom to introduce and why.
Measure useful response. Look for relevant conversations and introductions alongside audience growth.
Attendee takeaway: One message adapted for a public channel and a referral introduction, plus a practical next step for getting it in front of the right people.
