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The message
Mick turns the reason to be referred into a message the customer recognizes. The Four Zones of
Curiosity answer: Who are you? What do you solve? Why should I care? Can I trust you?
Attendees use customer situations and relevant receipts to support their promise, then learn how to lead with a human opening.
Attendee takeaway: Draft One: a message for their ideal client, an opening that creates recognition and evidence that supports the promise.
