800+
Agents and brokers
50
Exhibitors
10
Hours of content

Agents take center stage at the largest insurance innovation event in the world 

What's happening at ITC Agents

ITC Agents 2026 — Agenda at a Glance
Day One
Tuesday, September 29
8:00 – 11:50 AM
Opening & morning sessions
Agency growth Tech strategy M&A Succession
Opening & morning sessions
8:00 – 11:50 AM · Two stages

Welcome and opening remarks, followed by sessions on finding your edge, embracing the middle to become elite, a practical tech buying checklist, agency M&A, and designing a business you'd never sell.

Topics
Agency growth Tech buying guide M&A & valuation Succession planning AI strategy
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11:50 AM – 1:15 PM
Lunch & expo hall
1:15 – 3:50 PM
Afternoon sessions
Visibility AI tools Sales Hiring Retention
Afternoon sessions
1:15 – 3:50 PM · Two stages

Making your agency impossible to ignore, turning closed-lost buyers into wins with AI, increasing revenue with Agency Coach AI, a new approach to hiring, why GEICO loves independent agents, and 7 habits of highly successful producers.

Topics
Agency visibility AI-driven sales Revenue growth Hiring strategy Customer retention AI agents for P&C
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4:00 – 6:00 PM
BrainShare Workshop
Peer learning AI strategies Real-world tools
BrainShare Workshop
4:00 – 6:00 PM

Open forum for agency principals — no panels, no lectures. Agents sharing what's actually working, led by Jason Cass and Mitch Gibson.

Topics
Peer learning AI strategies Lead gen Real-world tools
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Day Two
Wednesday, September 30
8:30 – 10:00 AM
ITC Vegas Main Stage keynotes
Included with ticket Industry vision
ITC Vegas Main Stage keynotes
8:30 – 10:00 AM · Included with ITC Agents ticket

Join Alex Honnold and Daymond John on the ITC Vegas Main Stage for the most anticipated conversations of the conference — yours as an ITC Agents attendee.

Speakers
Alex Honnold Daymond John
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11:00 AM – 4:15 PM
Agency Leadership Masterclass
AI & curiosity Leadership Agency performance
Agency Leadership Masterclass: AI and the 4 Zones of Curiosity
11:00 AM – 4:15 PM

A full-day immersive moving through four zones — The Mirror, The Room, The Edge, and The Stage — closing with a live Q&A and keynote charge.

Topics
Purpose-driven leadership AI & the future Authority building Strategic questioning Agency performance
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9:00 AM - 6:00 PM
ITC Vegas conference & Expo Floor
Expo floor Content stages Networking
ITC Vegas conference & Expo Floor
Wednesday, September 30

Your ITC Agents ticket includes full access to ITC Vegas. Explore the Expo Floor and content stages any time.

Highlights
600+ exhibitors AI in Action Distribution 2.0 Cyber innovation Startup pitch competition
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Day Three
Thursday, October 1
8:30 – 10:00 AM
Main Stage keynotes
Industry vision Innovation
Thursday keynotes — Main Stage
8:30 – 10:00 AM

The most anticipated conversations of the year — where the future of insurance innovation and transformation takes center stage.

Topics
Industry vision Innovation Future of insurance
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9:00 AM – 5:00 PM
ITC Vegas conference & Expo Floor
Distribution AI in action Growth Cyber
ITC Vegas conference & Expo Floor
9:00 AM – 5:00 PM

600+ exhibitors on the expo floor plus full programming across all content stages — including AI in Action, Cyber Innovation, Innovation Through Growth, and the State Farm Startup Pitch Competition.

Highlights for agents
AI in Action stage Distribution 2.0 Customer retention Cyber innovation Startup pitch competition 600+ exhibitors
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3:15 – 4:30 PM
Expo floor happy hour
8:00 – 10:00 PM
ITC Vegas Official Closing Party featuring the Gin Blossoms
Live music Networking
ITC Vegas Official Closing Party featuring the Gin Blossoms
8:00 – 10:00 PM

Cap off ITC Vegas with a live Gin Blossoms performance — a celebration of three days of ideas, connections, and community.

Learn more →

Click any block for details · Agenda subject to change · Sep 29–Oct 1, 2026 · Las Vegas

What is ITC Agents?

  • A three-day program curated for the independent agent
  • A full day of practical takeaways for agents on Tuesday, September 29
  • Agency Leadership Masterclass featuring Mick Hunt
  • A dedicated agent-focused expo featuring 50+ vendors
  • BrainShare by Jason Cass on Wednesday - a Masterclass workshop for agents
  • Total access to ITC Vegas - 9,000 attendees, 500 speakers, 600 exhibitors, 200+ hours of content
  • All-inclusive price of $995

"ITC Agents was a great event, with strong content for independent agents and brokers. The trade show was excellent, and I made some valuable industry connections."
C.J. Nolan
CEO & President |  Munn Insurance
“ITC Agents was electric! Already fired up for 2026. The organizers do an amazing job at finding thought-provoking speakers and I found the day very inspiring”
Madison Baker
Vice President of Business Insurance |  Marsh McLennan Agency

FOR Agents. BY Agents.

Join 800+ like-minded agents at the world’s largest insurance innovation meeting for your annual agency ‘tune up’. 

Our values

We believe that your time out of the office and price of a ticket should be an investment in your business. At ITC Agents you’ll meet with and hear from other agents, share ideas, meet vendors, meet carriers, and enjoy numerous social events so that you go back home not just inspired, but with practical takeaways and new friends.

Information is virtually free and at our fingertips. So why spend time and money at a conference? We believe that in a digital, AI-powered world, nothing replaces the magic of in-person handshakes, serendipitous conversations over drinks or lunch, and the ‘lightbulb’ moments you can get from that one speaker who helped you see something differently. We believe there’s no substitute for booking three days out of your year to plan for inspiration to strike. 

We have an agenda. But we don’t have an ‘Agenda’ for you. Because we’re not a user conference or industry association (we have nothing against them!), you’ll find any network, any state, any vendor ecosystem represented here. No cliques, just good people and good conversations.

The speaking program emerges out of the recommendations of our advisory board and past attendees. We strive to ensure that you’re not just getting the high-level inspiration, but the playbook to put it into practice. That’s why most of our speakers are fellow agency owners. It’s why we have a BrainShare on Wednesday to digest the ‘download’ of ideas from Tuesday.

Meet the ITC Agents advisory board